wipeduck.

Case studies

The work, with the numbers attached.

Every case study below includes what we inherited, what we changed and what it returned. Where a test failed on the way, it is in there too.

Kesari Naturals campaign
Beauty & Personal Care · Influencer Marketing

3.4x blended ROAS in 118 days

Creator-led paid social took Kesari Naturals from a plateau to a 3.4x blended ROAS

A clean skincare brand stuck at a ₹5,060 CAC rebuilt its entire creative pipeline around 42 vetted creators, then scaled the winners through Spark Ads and Partnership Ads.

3.4x

Blended ROAS

₹2,820

CAC, down from ₹5,060

Sahyadri Outdoors campaign
DTC / eCommerce · Performance Marketing

₹17.4 Cr incremental revenue in two quarters

Rebuilding Sahyadri Outdoors's Shopping feed cut wasted spend by 38%

An outdoor gear retailer with 4,800 SKUs was bleeding budget on unprofitable long-tail queries. A feed rebuild plus a margin-weighted bidding model turned Shopping into their highest-margin channel.

38%

Reduction in wasted spend

₹17.4 Cr

Incremental revenue

Bombay Batter Co. campaign
Food & Beverage · Influencer Marketing

1,840 creators, ₹0 fixed fees

A commission-first creator program made Bombay Batter Co. profitable on day one

A subscription bakery box replaced flat-fee influencer deals with a tiered affiliate model, then used the top 4% of creators as its paid media engine.

1,840

Creators recruited

₹31 Cr

Creator-attributed revenue

Rupaya Finserv campaign
SaaS / Tech · Performance Marketing

31% more attributed pipeline, same spend

Rupaya Finserv fixed attribution and found 31% of pipeline it was already paying for

A B2B workflow platform was optimising paid acquisition against form fills. We rebuilt measurement around closed-won revenue and the media plan changed completely.

31%

More attributed pipeline

44%

Lower cost per closed-won

Marrow Athletics India campaign
Health & Wellness · Performance Marketing

4.1x ROAS on retail media

Marrow Athletics India turned Amazon from a leak into a 4.1x channel

A recovery-supplement brand was losing branded shelf space to competitors on Amazon while paying to send traffic there from Meta.

4.1x

Retail media ROAS

11.4%

TACoS, down from 21%

Kesari Naturals Couture campaign
Fashion & Apparel · Influencer Marketing

47% lower CPA in 90 days

Kesari Naturals Couture cut cost per acquisition 47% with a standing UGC production line

A contemporary womenswear label replaced quarterly studio shoots with a monthly creator production cadence built for paid, not for feed.

47%

Lower CPA

9 days

Creative refresh cadence

PocketForge Labs campaign
App / Mobile Gaming · Performance Marketing

34% lower cost per paying user

PocketForge Labs dropped install costs 34% by paying for players, not installs

A mobile puzzle studio was scaling installs that never monetised. We rebuilt UA around day-7 predicted LTV.

34%

Lower cost per paying user

118%

Day-30 ROAS

Konkan Coast Foods campaign
DTC / eCommerce · Performance Marketing

61% lift in conversion rate

A landing page rebuild lifted Konkan Coast Foods's conversion rate 61%

A coastal homeware brand was sending every ad to the same collection page. Message-matched landers and a rebuilt checkout changed the economics of their whole media plan.

61%

Lift in paid conversion rate

54%

Higher revenue per session

Emberline Ethnics campaign
Beauty & Personal Care · Performance Marketing

2.9x incremental ROAS, proven by holdout

Emberline Ethnics used programmatic to make retargeting worth paying for again

A fragrance brand suspected its retargeting was buying customers it already had. A geo holdout test settled the argument and rebuilt the plan.

2.9x

Incremental ROAS

31%

Of retargeting revenue was incremental