01
Creator sourcing & vetting
We screen against paid performance signals — three-second hold rate, cold-audience conversion history, rights posture — not follower counts. Every creator is manually reviewed; nothing comes from a marketplace scrape.
Influencer marketing
Creator programmes designed to be bought as media.
Organic reach is the by-product. We source creators on paid-performance signals, secure usage and whitelisting rights before anything is filmed, and judge every partnership on revenue per asset rather than engagement rate.
How the programme runs
Seven moving parts, one operating team.
Sourcing, contracting, production and media buying sit under the same roof, which is the only reason the assets are legally usable and the winners get scaled inside a week.
02
Campaign strategy & briefing
Briefs are written against message hypotheses, with the first 1.5 seconds specified. Creators get creative freedom inside a structure built for people who have never heard of you.
03
Contracts, rights & negotiation
12-month paid usage and handle access as standard, negotiated up front and priced into the fee. Retroactive rights cost two to four times as much, so we never do it that way.
04
UGC content production
Standing production lines of 15–40 creators shipping to a monthly cadence. Our editors cut 4–6 hook variants per asset, so 100 raw assets become roughly 500 testable creatives.
05
Whitelisting & paid amplification
Spark Ads and Partnership Ads run from the creator's handle, with your budget and your targeting. Typically 30–45% lower CPA than brand-produced content in the same account.
06
Affiliate & commission programmes
Tiered commission ladders with unique codes and tracked links, plus a promotion path into guaranteed-spend whitelisting for consistent performers. Contribution-positive from month one.
07
Reporting & creator scorecards
Revenue per asset, code redemption rate, retention of referred customers and cost per acquisition when whitelisted. Engagement rate does not appear on our scorecards.
The network
4,200 vetted creators, and we know how each one performs cold.
Every creator in the network has been manually reviewed. We hold their hook retention, cold-audience conversion history and rights posture — so a brief goes out to a shortlist, not a blast.
By niche
- Beauty & Skincare1,140
- Fitness & Wellness780
- Food & Home690
- Parenting & Family540
- Tech & Gaming610
- Finance & Career440
By follower tier
- Nano 1K – 10K0%
Highest conversion per impression, best per-asset economics.
- Micro 10K – 100K0%
The workhorse tier. Most of our scaling creatives originate here.
- Mid 100K – 500K0%
Used for launch moments and category credibility.
- Macro 500K+0%
Reserved for brand-level partnerships with a paid amplification plan attached.