Performance marketing

Media bought against your P&L, not the platform dashboard.

Six disciplines, one target. We restructure the accounts, rebuild the measurement layer and ship enough creative volume for the algorithm to have something to work with — then we report the blended number whether it flatters us or not.

Book a growth call See the results

What we run

Six services that only work as a system.

You can buy any one of these on its own. Most of the compounding happens when creative, measurement and bidding are decided by the same people in the same room.

Paid Social

Meta · YouTube · Moj & Josh · Pinterest

47%

Lower CPA for Kesari Naturals in 90 days

Consolidated account structures, value-based bidding and a creative testing engine that ships 40–100 assets a month. We brief against hypotheses, not moodboards, and every asset carries a threshold and a kill date.

Account restructure and consolidation
Creative testing roadmap with weekly hypotheses
Advantage+ / Smart+ campaign architecture
Whitelisted creator content as scaling inventory
Offer and landing page alignment

Deliverables — Weekly test log, monthly creative performance teardown, rolling 90-day scale plan.

Paid Search & Shopping

Google Ads · Microsoft Ads · Shopping

38%

Reduction in wasted spend at Sahyadri Outdoors

Brand separated from non-brand so Performance Max cannot harvest demand you already own. Product feeds rebuilt around margin tiers, stock depth and the queries that actually convert.

Feed rebuild with margin and inventory custom labels
Brand-excluded PMax and standard Shopping split
Query mining and fortnightly negative sculpting
ShareChat and Bing mirrors where CPCs justify it
Landing page and title message match

Deliverables — Feed health dashboard, monthly query audit, margin-tier bidding model.

Programmatic & CTV

DV360 · The Trade Desk · Connected TV

2.9x

Holdout-verified incremental ROAS at Emberline Ethnics

Prospecting against audiences you do not already own, with contextual placements and CTV seeded from high-LTV cohorts. Every programmatic line is holdout-tested before it earns budget.

Incrementality-tested channel sizing
Contextual and editorial placement strategy
CTV audience seeding from first-party LTV cohorts
Retargeting window discipline and frequency caps
Brand safety and supply path transparency

Deliverables — Quarterly incrementality readout, supply path report, audience architecture map.

Retail Media

Amazon Ads · Flipkart Ads · Blinkit · Zepto

4.1x

Retail media ROAS for Marrow Athletics India

Defend the branded shelf first, then conquest with a hard TACoS ceiling. Listings rebuilt around converting search terms rather than the copy your brand team liked.

Sponsored Brands and Products defence
Listing and A+ content optimisation
Competitor ASIN conquest via Sponsored Display
Flipkart and quick-commerce mirror for top SKUs
DTC / marketplace channel conflict resolution

Deliverables — TACoS and share-of-voice dashboard, monthly listing scorecard.

CRO & Landing Page Design

Shopify · Webflow · custom stacks

61%

Lift in paid conversion rate at Konkan Coast Foods

Message-matched landing pages per creative angle and a checkout stripped of friction. We run to 95% significance and we do not ship on directional wins.

Message-matched landing pages per winning angle
Checkout and mobile wallet optimisation
Sequential A/B testing at 95% significance
Session replay and heatmap diagnosis
Post-test write-ups with implementation specs

Deliverables — Test roadmap, design and build, statistical readout per experiment.

Analytics & Attribution

GA4 · Server-side · Warehouse

31%

More attributed pipeline for Rupaya Finserv

Server-side tracking, offline conversion imports and quarterly geo holdouts. We build the measurement layer that tells you which of your channels is lying to you.

Server-side event pipeline and consent handling
Offline / CRM conversion imports
Blended MER targets tied to contribution margin
Geo holdout incrementality testing
Post-purchase survey implementation

Deliverables — Measurement architecture doc, weekly MER dashboard, quarterly holdout report.

Engagements

Flat retainers, scoped to deliverables.

We never charge a percentage of ad spend. Pricing is set against channels managed, creative shipped and tests run — so scaling your budget does not automatically scale our invoice.

Single Channel

From ₹6.5L / mo

One channel, run properly. Usually paid social or paid search for brands doing ₹8 Cr–₹40 Cr.

One paid channel under management
Weekly test log and monthly readout
Creative direction (production billed separately)
Blended MER target and tracking

Full-Funnel

₹10L – ₹20L / mo

Multi-channel paid media with in-house creative production. Our most common engagement.

Two to four paid channels
40–100 creative assets produced per month
CRO test roadmap and build
Server-side measurement and quarterly holdouts

Growth Engine

From ₹28L / mo

Performance media and a full creator programme run as a single team against a single target.

Everything in Full-Funnel
Creator sourcing, contracting and management
Whitelisting and affiliate programme operations
Dedicated client partner and weekly leadership call

Want the creator programme feeding the same accounts?

Influencer marketing