Contact
Tell us the number you need to hit.
Thirty minutes, no deck, no discovery-call theatre. Bring your current CAC, your target and your margin, and we will tell you on the call whether we think we can move it.
FAQ
The eight questions we are always asked.
What is your minimum retainer?
Performance media engagements start at ₹6.5L/month for a single channel. Full-funnel programmes with creative production typically run ₹10L–₹20L/month. Influencer programmes start at ₹5.5L/month plus creator costs, which we pass through at cost with the invoices attached.
Do you work with brands under ₹8 Cr in revenue?
Rarely, and only where there is funded runway and a clear reason paid can work at that stage. Below roughly ₹8 Cr we usually cannot generate enough data volume to justify our fee, and we will say so on the first call rather than take the retainer.
How fast can we launch?
Media typically goes live 12–18 working days after kickoff: two weeks for the audit and account build, with creative testing starting in parallel. Creator programmes take slightly longer — sourcing and contracting the first cohort of 20–40 creators runs three to four weeks.
Who owns the creator content?
You do. We negotiate 12-month paid usage and whitelisting rights as standard in the initial contract, priced into the creator fee. Perpetual rights are available at a premium. We never let a programme produce assets you are not legally allowed to run as ads.
Do you charge a percentage of ad spend?
No. We work on flat retainers, scoped to deliverables — channels managed, creatives produced per month, tests shipped per quarter. Percentage-of-spend pricing pays an agency more for spending more of your money, and we would rather not have that conversation with ourselves every quarter.
How do you measure success if platform attribution is broken?
Blended MER is the daily steering metric, platform ROAS is a within-channel diagnostic, and we run a geo holdout every quarter on the largest line of spend. Post-purchase survey data breaks ties. We agree the target MER with you before we spend a rupee.
Do we need to be on Instagram Reels and YouTube Shorts?
Not necessarily. You need to be wherever your buyers can be reached profitably at your target CAC. For several of our clients that is Meta and Amazon India and nothing else. We would rather run two channels properly than six badly.
What is the contract length?
Three-month initial term, then rolling with 30 days' notice. The first three months are how long it honestly takes to rebuild accounts, ship a creative cycle and read the results. After that, if we are not earning the fee, you should not be paying it.